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Home Sign in Register. The focus group discussion was made with participants using their mother tongue languages which are Amharic and Afan Oromo languages so as to get clear data for the study. Therefore, one can conclude from this that audiences of the Gaddisa Jimata news program have very good perceptions towards the news program. Specific research questions The study attempted to answer the following research questions in particular: In addition to this, the participation of women audiences is very minimum on the program – it is males who give their comments and suggestions on the family, love and marriage related issues raised on Yebeteseb Maed program. The effects of press frames in political campaign news on media perceptions. A vocabulary of research concepts.

Bloor M, Wood F Keywords in qualitative methods: As to item 3, 45 In responding to this item, 66 It was reflected that the issues transmitted on the program are very important for young people. Item 6 further asked the respondents whether the news programs transmitted from the radio station addressed their own problems or not. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Form the foregoing discussion, one can understand that Fana FM

With regard to the attractiveness of the program to audiences, as can be observed in the table above, 77 It is always wise to critically think about our homes to be exemplary for others and to keep the security of our relatives outside of our home.

Furthermore, Ahmaric and Afan Oromo news readers sometimes read news too fastly. J Mass Communicat Journalism 7: Moreover, some individuals who do not have special expertise, credibility and authority give unsatisfactory and sometimes shameful answers to the questions raised by audiences on the program.

The qualitative data gained from focus group discussions also support this conclusion. Nevertheless, some of the discussants of focus group discussions said that the news programs transmit old news lately after they had heard the news from other news sources such as EBC Ethiopian Broadcasting Corporation and BBC British Broadcasting Corporation two or three days before. Item 2 asked the respondents if Amharic and Afan Oromo news programs provided credible information to them.

Statement of the problem People form perceptions according to what media present to them [ 3 ] though different factors such as past experience, cultural expectations, motivations, moods, needs and attitudes influence their perceptions [ 4 ]. When cognitive psychologists talk about perception, they usually refer to the basic cognitive processes that analyze information from the senses, and they define that sense perception is the use of our senses sight, touch, hearing, smell and taste to acquire information about the world around us and to become acquainted with objects, events and their features [ 12 ].

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Audiences Perceptions of Informative Programs at Jimma Fana FM 98.1 in Jimma, Ethiopia

Firstly, media direct audiences to pay attention to particular topics by giving those fnaa coverage. In answering to this item, 51 Table 2 above shows that 83 Furthermore, item 6 asked the respondents if the transmission of Gaddisa Jimata news program had quality.

Thus, news information obtained from government offices need to be cross-checked on the ground rana the public before they are transmitted as news to audiences through Amharic and Afan Oromo news programs.

However, the discussants of focus group discussions faana that the Gaddisa Jimata news drrama emphasizes on transmitting premium league sport news which are not local and national sport. This is because gender, age and status being major factors affect the quality and level of interaction in focus group discussions [ 18 ].

Item 2 also asked the respondents if Yebeteseb Maed program gives to them experiences. Primary data gathering tools which are questionnaire and focus group dm were used to collect the necessary firsthand data for the study.

Thus, cross-sectional research design was used in the study. How do the audiences evaluate the effectiveness of informative programs broadcasted from Jimma Fana FM Form the foregoing discussion, one can understand that Fana FM The effects of press frames in political campaign news on media perceptions. The term perception has different meanings.

The study populations were the residents of Jimma town who have been selected purposively from four Kebeles found in Jimma town.

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Agenda setting theory states that media such as radio, newspapers and television establish an agenda for their audiences by highlighting some issues, events and people, and by downplaying others.

As a result, currently it is not known whether Jimma Fana FM Amharic and Afan Oromo news programs, Hello Fana program, Yebeteseb Maed program, Tibeb Fana program and Gaddisa Jimata program broadcasted from the radio station in academic year. In item 7, the respondents were asked if different professionals gave them advices on the issues raised by Yebeteseb Maed program. Conclusions The following conclusions are drawn based on the major findings dramz the study: Register with your social account Facebook Google Plus.

Some participants in focus group discussions further said that the participation of women audiences is very minimum on the program – it is males who give their comments and suggestions on the family, love and marriage related issues 98.11 on Yebeteseb Maed program.

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dramx This ffm an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, cana the original author and source are credited. Media mainly the new media or the internet are not only successful in telling us how to think, but they are successful in telling us what to think about. The study revealed that these private FM radios have programs that are entertaining, educative, socially responsive and commercially profitable.

For instance, though there are sports in Jimma zone these days, these sports are not sufficiently reported by the news program to audiences. In other words, by selecting what events and issues to cover and how to present them, media set the public agenda.

The amhara governess, if you carry for Ethiopia and its people why do you kill the qimants? In addition to this, the participation of women audiences is very minimum on the program – it is males who give their comments and suggestions on the family, love and marriage related issues raised on Yebeteseb Maed program.

In answering to this item, 91 For example, the two programs can be transmitted to audiences in the weekends or evening when audiences are relatively free. Nevertheless, a discussant in a focus group discussion commented that Yebeteseb Maed program mainly educates its audiences about family love. The necessary improvements were made in the focus group discussion guides based on the comments and suggestions given by the scholars before they were used.

A number of studies have been conducted in other countries related to media perceptions. Focus group discussion was used to collect necessary data for the study. Wood J Communication mosaics: Chan A Guiding public opinion through social agenda setting: However, the five informative programs have also the following drawbacks:. Societies are affected by the function of media, but this could vary from individual to individual.

As to the attractiveness of the news programs to audiences, 77 You are talking and negotiating about the displaced unknown amahra living in some other parts of the country. Different individuals can perceive a message in different ways. Moreover, the Tibeb Fana program should cultivate diversified arts found in the community instead of transmitting about only limited types of arts.

Finally, conclusions and recommendations were given on the basis of the above finding.